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30 [thirty]

At the restaurant 2


30 [щэкIы]

Рестораным 2


An apple juice, please.
Зы мыIэрысэпс, хъущтмэ.
Zy myIjerysjeps, hushhtmje.
A lemonade, please.
Зы лимонад, хъущтмэ.
Zy limonad, hushhtmje.
A tomato juice, please.
Зы томатыпс, хъущтмэ.
Zy tomatyps, hushhtmje.
I’d like a glass of red wine.
Сэ сэнэплъыбжъэ сыфай.
Sje sjenjeplybzhje syfaj.
I’d like a glass of white wine.
Сэ сэнэфыбжъэ сыфай.
Sje sjenjefybzhje syfaj.
I’d like a bottle of champagne.
Сэ шампанскэ бэшэрэб сыфай.
Sje shampanskje bjeshjerjeb syfaj.
Do you like fish?
Пцэжъые уикIаса?
Pcjezhye uikIasa?
Do you like beef?
Былымылыр уикIаса?
Bylymylyr uikIasa?
Do you like pork?
Къолыр уикIаса?
Kolyr uikIasa?
I’d like something without meat.
Сэ лы хэмылъэу зыгорэ сыфай.
Sje ly hjemyljeu zygorje syfaj.
I’d like some mixed vegetables.
Сэ хэтэрыкIзэхэлъ лагъэ горэм сыфай.
Sje hjetjerykIzjehjel lagje gorjem syfaj.
I’d like something that won’t take much time.
Сэ шIэхэу хьазыры хъущт горэм сыфай.
Sje shIjehjeu h'azyry hushht gorjem syfaj.
Would you like that with rice?
Мыщ пындж голъэу уфая?
Myshh pyndzh goljeu ufaja?
Would you like that with pasta?
Мыщ тхьацу голъэу уфая?
Myshh th'acu goljeu ufaja?
Would you like that with potatoes?
Мыщ картошкэ голъэу уфая?
Myshh kartoshkje goljeu ufaja?
That doesn’t taste good.
Мыр гохьэп.
Myr goh'jep.
The food is cold.
Шхыныр чъыIэ.
Shhynyr chyIje.
I didn’t order this.
Мырэп сэ къысфахьынэу сIогъагъэр.
Myrjep sje kysfah'ynjeu sIogagjer.

Language and advertising

Advertising represents a specific form of communication. It wants to establish contact between producers and consumers. Like every type of communication, it too has a long history. Politicians or taverns were advertised as far back as the ancient times. The language of advertising uses specific elements of rhetoric. Because it has a goal, and is therefore a planned communication. We as consumers should be made aware; our interests have to be roused. However, above all we need to want the product and buy it. The language of advertising is typically very simple as a result. Only a few words and simple slogans are used. In this way our memory should be able to retain the content well. Certain types of words like adjectives and superlatives are common. They describe the product as especially beneficial. As a result, advertising language is usually very positive. Interestingly, advertising language is always influenced by culture. That is to say, the advertising language tells us a lot about societies. Today, terms like "beauty" and "youth" dominate in many countries. The words "future" and "safety" also appear often. Especially in western societies, English is popular. English is considered modern and international. For this reason it works well with technical products. Elements from Romance languages stand for indulgence and passion. It is popularly used for food or cosmetics. Those who use dialect want to emphasize values like homeland and tradition. Names of products are often neologisms, or newly created words. They typically have no meaning, just a pleasant sound. But some product names can really make a career! The name of a vacuum has even become a verb – to hoover!


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