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28 [twenty-eight]

In the hotel – Complaints

28 [achtentwintig]	In het hotel – klachten

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Language and advertising

Advertising represents a specific form of communication. It wants to establish contact between producers and consumers. Like every type of communication, it too has a long history. Politicians or taverns were advertised as far back as the ancient times. The language of advertising uses specific elements of rhetoric. Because it has a goal, and is therefore a planned communication. We as consumers should be made aware; our interests have to be roused. However, above all we need to want the product and buy it. The language of advertising is typically very simple as a result. Only a few words and simple slogans are used. In this way our memory should be able to retain the content well. Certain types of words like adjectives and superlatives are common. They describe the product as especially beneficial. As a result, advertising language is usually very positive. Interestingly, advertising language is always influenced by culture. That is to say, the advertising language tells us a lot about societies. Today, terms like ‘beauty’ and ‘youth’ dominate in many countries. The words ‘future’ and ‘safety’ also appear often. Especially in western societies, English is popular. English is considered modern and international. For this reason it works well with technical products. Elements from Romance languages stand for indulgence and passion. It is popularly used for food or cosmetics. Those who use dialect want to emphasize values like homeland and tradition. Names of products are often neologisms, or newly created words. They typically have no meaning, just a pleasant sound. But some product names can really make a career! The name of a vacuum has even become a verb – to hoover !

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The shower isn’t working.	D_ d_u_h_ w_r_t n_e_. De douche werkt niet. D_ d_____ w____ n____ De douche werkt niet. __ ______ _____ _____ De douche werkt niet.
There is no warm water.	E_ k_m_ g_e_ w_r_ w_t_r_ Er komt geen warm water. E_ k___ g___ w___ w_____ Er komt geen warm water. __ ____ ____ ____ ______ Er komt geen warm water.
Can you get it repaired?	K_n_ u d_t l_t_n r_p_r_r_n_ Kunt u dat laten repareren? K___ u d__ l____ r_________ Kunt u dat laten repareren? ____ _ ___ _____ __________ Kunt u dat laten repareren?

There is no telephone in the room.	E_ i_ g_e_ t_l_f_o_ i_ d_ k_m_r_ Er is geen telefoon in de kamer. E_ i_ g___ t_______ i_ d_ k_____ Er is geen telefoon in de kamer. __ __ ____ ________ __ __ ______ Er is geen telefoon in de kamer.
There is no TV in the room.	E_ i_ g_e_ t_l_v_s_e i_ d_ k_m_r_ Er is geen televisie in de kamer. E_ i_ g___ t________ i_ d_ k_____ Er is geen televisie in de kamer. __ __ ____ _________ __ __ ______ Er is geen televisie in de kamer.
The room has no balcony.	D_ k_m_r h_e_t g_e_ b_l_o_. De kamer heeft geen balkon. D_ k____ h____ g___ b______ De kamer heeft geen balkon. __ _____ _____ ____ _______ De kamer heeft geen balkon.

The room is too noisy.	D_ k_m_r i_ t_ l_w_a_e_i_. De kamer is te lawaaierig. D_ k____ i_ t_ l__________ De kamer is te lawaaierig. __ _____ __ __ ___________ De kamer is te lawaaierig.
The room is too small.	D_ k_m_r i_ t_ k_e_n_ De kamer is te klein. D_ k____ i_ t_ k_____ De kamer is te klein. __ _____ __ __ ______ De kamer is te klein.
The room is too dark.	D_ k_m_r i_ t_ d_n_e_. De kamer is te donker. D_ k____ i_ t_ d______ De kamer is te donker. __ _____ __ __ _______ De kamer is te donker.

The heater isn’t working.	D_ v_r_a_m_n_ d_e_ h_t n_e_. De verwarming doet het niet. D_ v_________ d___ h__ n____ De verwarming doet het niet. __ __________ ____ ___ _____ De verwarming doet het niet.
The air-conditioning isn’t working.	D_ a_r_o_d_t_o_i_g d_e_ h_t n_e_. De airconditioning doet het niet. D_ a______________ d___ h__ n____ De airconditioning doet het niet. __ _______________ ____ ___ _____ De airconditioning doet het niet.
The TV isn’t working.	D_ t_l_v_s_e i_ s_u_. De televisie is stuk. D_ t________ i_ s____ De televisie is stuk. __ _________ __ _____ De televisie is stuk.

I don’t like that.	D_t b_v_l_ m_ n_e_. Dat bevalt me niet. D__ b_____ m_ n____ Dat bevalt me niet. ___ ______ __ _____ Dat bevalt me niet.
That’s too expensive.	D_t i_ m_ t_ d_u_. Dat is me te duur. D__ i_ m_ t_ d____ Dat is me te duur. ___ __ __ __ _____ Dat is me te duur.
Do you have anything cheaper?	H_e_t u i_t_ g_e_k_p_r_? Heeft u iets goedkopers? H____ u i___ g__________ Heeft u iets goedkopers? _____ _ ____ ___________ Heeft u iets goedkopers?

Is there a youth hostel nearby?	I_ e_ h_e_ i_ d_ b_u_t e_n j_u_d_e_b_r_? Is er hier in de buurt een jeugdherberg? I_ e_ h___ i_ d_ b____ e__ j____________ Is er hier in de buurt een jeugdherberg? __ __ ____ __ __ _____ ___ _____________ Is er hier in de buurt een jeugdherberg?
Is there a boarding house / a bed and breakfast nearby?	I_ e_ h_e_ i_ d_ b_u_t e_n p_n_i_n_ Is er hier in de buurt een pension? I_ e_ h___ i_ d_ b____ e__ p_______ Is er hier in de buurt een pension? __ __ ____ __ __ _____ ___ ________ Is er hier in de buurt een pension?
Is there a restaurant nearby?	I_ e_ h_e_ i_ d_ b_u_t e_n r_s_a_r_n_? Is er hier in de buurt een restaurant? I_ e_ h___ i_ d_ b____ e__ r__________ Is er hier in de buurt een restaurant? __ __ ____ __ __ _____ ___ ___________ Is er hier in de buurt een restaurant?

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